CHANEL’s COCO MADEMOISELLE CRUSH ABSOLU Pop-Up NYC

Paris is making a particularly fragrant cameo in the Meatpacking District this month. To celebrate the arrival of COCO MADEMOISELLE CRUSH ABSOLU, CHANEL is transforming the space into an intimate café-inspired atelier devoted to the maison’s newest scent.

Taking its cues from the newly unveiled campaign starring COCO MADEMOISELLE ambassador Gracie Abrams, the ephemeral experience brings a certain Left Bank allure downtown. Guests can slip onto a stool at the bar or settle into a candlelit table for a bespoke fragrance journey, with CRUSH ABSOLU naturally taking center stage. The new scent is presented alongside the wider COCO MADEMOISELLE universe, from decadent hair and body rituals to a curated edit of CHANEL makeup.

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And because no CHANEL moment should go undocumented, guests can step in front of the camera for a portrait captured within the space before discovering—and shopping—their favorite expressions of COCO MADEMOISELLE.

Sept. 11–13 and Sept. 18–20, 873 Washington St.