How did you land upon Dallas as your next retail spot?
Honestly, our customers told us where to go! Every time we’ve hosted an event in Dallas, the response has exceeded our expectations. At some point, the data became impossible to ignore. Dallas wasn’t simply a great market for us—it was becoming one of our most important communities.
What are you most looking forward to about setting up shop here?
Community has always been at the heart of Addison Bay, and one of my favorite things about opening new stores is getting to meet customers we’ve known online for years in real life. Dallas has been supporting us from afar for a long time, so I can’t wait to finally have a home there and watch that connection come to life in person.
Addison Bay delivers sporty staples designed for everyday wear.
What excites you most about the brand in its current state, and what do you hope for your clients?
After all these years, I’m having an absolute blast building this company. The growth has been exciting, but more than that, I love building something with an incredible team—and I honestly have the best team on the planet. I’m so grateful for this journey. The early years were wild, but now it’s incredibly fun, and there’s so much opportunity ahead. I hope our customers know how hard we work to bring amazing products to market and that they love them as much as we do!