In a sea of swimwear, BAYE London rises above with bold beauty, global flair, and the kind of fit that feels like freedom. Founded by designer and world traveller Kerry Sykes, this female-founded brand is on a mission to empower women everywhere with confidence-infused, high-quality swimwear and resort wear that celebrates individuality.
BAYE London was born from Kerry’s own journey—starting in South Africa, created in London, and now evolving in Florida, USA. After years of designing lingerie and swimwear, and listening to women speak candidly about fit, comfort, and confidence, she set out to create something different: timeless, travel-inspired pieces that look and feel beautiful on every body.
“I wanted to create swimwear that moves with you—whether you’re poolside in London, on a beach in Florida, or hiking to a hidden cove in Cape Town,” says Kerry. “It had to flatter, feel incredible, and reflect the places and cultures I love.”
From idea to launch, BAYE has focused on quality and purpose—featuring buttery-soft, sustainable fabrics, resistant to chlorine, oils, and seawater, and always fully lined for confidence when wet. Every piece is designed to celebrate the female form, with thoughtful details and flattering silhouettes made to move, lounge, and live in.
BAYE London launched with three debut ranges, each capturing the energy of the places that inspired Kerry’s creative journey:
- The Cape Town Collection, rich with bold protea florals and leopard prints, is a fierce tribute to Kerry’s South African roots.
- The Florida Palm Collection channels vibrant coral and blue tones with lush palm motifs, echoing the laid-back sunshine lifestyle of her new coastal home.
- The London Broderie Range brings elegant simplicity with delicate white embroidery, reimagined for rooftop pools and chic summer escapes.
More than swimwear, BAYE is a lifestyle—rooted in global beauty, effortless confidence, and fearless femininity. It invites every woman to feel radiant in her own skin, to express herself boldly, and to live her journey unapologetically.
BAYE London. Be All You Envision.
Contact Information: Kerry Sykes 904 439 2978, [email protected] [email protected]
Each curated BAYE London swimwear piece comes with this limited edition Wet Bag.
