Room Service, the new limited-edition capsule from The Hoxton and Lacoste, launched globally on September 8, 2026 — and the only way to get it is to check in. No web shop, no stockists, no early access. The seven-piece collection is available exclusively in-room across all 19 Hoxton hotels worldwide, ordered via a bespoke room service menu and delivered straight to your door. The hotel stay is the point of entry, which is exactly the kind of move you’d expect from a brand celebrating its 20th anniversary.
Photo Credit: Rasmus Weng Karlsen
It is, in its own quietly clever way, the most Hoxton thing The Hoxton has ever done.
Room Service is a limited-edition seven-piece capsule collection by The Hoxton and Lacoste, designed by artist Michael McGregor, available exclusively in-room at all 19 Hoxton hotels worldwide from September 8, 2026, in unisex sizes XS–XL with prices starting from £80 / €95 / $120.
The collection centers on Lacoste’s iconic polo, reimagined alongside graphic T-shirts, hoodies, men’s and women’s pajamas, and a bathrobe created exclusively for the capsule. McGregor — known for his punchy, California sun-drenched illustrations and a knowing sense of absurdity — brings his unmistakable graphic language to Lacoste’s clean lines and signature green-and-white palette. The result captures the small, specific rituals of hotel life: bold typography referencing check-in, room service, settling in. Nostalgic in the best sense, and wearable well beyond the stay.
Photo Credit: Rasmus Weng Karlsen
For the full Room Service experience, The Hoxton is also offering an in-room dining menu curated by McGregor himself, built around his personal go-to orders: cheeseburger and fries, French omelette, the classic club sandwich. Drinks run from classic and mezcal Negronis to — for the committed — a glass of Champagne in place of dessert. It is a menu that understands exactly what kind of evening you are having when you order room service, and respects it entirely.
Photo Credit: Rasmus Weng Karlsen
The collection is available in unisex sizes XS–XL, with prices starting from £80 / €95 / $120. It is, by design, only ever discovered within a Hoxton stay — which, for anyone who has been looking for a reason to book one, is reason enough.
The Hoxton has spent 20 years building hotels that feel less like places to sleep and more like places to belong, and Room Service is the collaboration that most perfectly captures that instinct. By making the collection available only in-room, The Hoxton turns the act of checking in into something worth doing for its own sake — and that is a harder trick to pull off than it looks.