The Celebrity Tequilas Making Their Mark in 2026

Dwayne ‘The Rock’ Johnson with his Teremana tequila

Celebrity-backed spirits have become one of the biggest trends in the drinks world, and nowhere is that more evident than tequila. From actors and athletes to musicians and television personalities, an increasingly diverse roster of household names has partnered with distilleries to launch bottles spanning every price point and style. Some have become commercial juggernauts, others have earned praise for their craftsmanship, and a few have managed to do both. Whether you’re simply curious about who’s behind the bottle or looking to explore the celebrity side of the tequila boom, these are some of the biggest names making their mark on the category.

Photo Credit: Teremana TequilaTeremana — Dwayne Johnson

Few celebrity spirits have grown as quickly as Teremana. Since its launch, Dwayne Johnson’s tequila has become a fixture everywhere from neighborhood cocktail bars to major sporting events, thanks in large part to its accessible pricing and broad appeal. Produced in the Highlands of Jalisco, it’s the kind of bottle that’s just as likely to end up in a margarita as it is poured neat.

Código 1530 — George Strait

Rather than building Código 1530 around celebrity appeal, George Strait — the brand’s co-founder — took a quieter approach. The brand traces its story to a private tequila recipe that was once shared only among friends and family in Jalisco, and it has maintained that emphasis on traditional production ever since. Today, Código has earned a loyal following for letting the agave speak for itself—a rarity in both the celebrity spirits world and the ultra-premium tequila market.

Casa Noble — Carlos Santana

Carlos Santana’s partnership with Casa Noble predates today’s celebrity tequila boom by years, giving the brand a very different feel from many of its competitors. Rather than chasing trends, Casa Noble has focused on certified organic production and traditional craftsmanship, quietly establishing itself as a respected name among premium tequila drinkers while remaining approachable enough for newcomers.

Gran Coramino — Kevin Hart

Kevin Hart entered the tequila world with a clear premium positioning, partnering with tequila producer Juan Domingo Beckmann to create Gran Coramino. Rather than trying to reinvent the category, the brand focuses on polished, approachable expressions that are designed for sipping as much as cocktails. The Cristalino has become its signature bottle and helped establish Gran Coramino as a serious player in the growing celebrity spirits space.

Photo Credit: Philip Faraone

Santo Tequila — Sammy Hagar & Guy Fieri

Sammy Hagar’s return to tequila was always going to draw attention, but Santo feels less like a celebrity endorsement than the next chapter in a decades-long relationship with the category. Created with Guy Fieri, the brand leans into traditional production and straightforward expressions rather than flashy gimmicks. For Hagar, tequila has never been a side project, and Santo reflects that hands-on approach.

Flecha Azul — Mark Wahlberg

Although Mark Wahlberg is the most recognizable face behind Flecha Azul, the brand’s story begins in Jalisco, where it’s produced using mature Blue Weber agave and traditional methods. Rather than relying solely on celebrity appeal, Flecha Azul has positioned itself as a modern premium tequila with deep roots in Mexico’s tequila-making heritage.

Próspero — Rita Ora

Próspero stands apart for one simple reason: master distiller Stella Anguiano has always been central to the story. Rita Ora helped introduce the brand to a global audience, but the focus has consistently remained on traditional tequila-making and showcasing the expertise behind each expression. It’s a reminder that the person making the tequila can be just as important as the person promoting it.

Cincoro — Michael Jordan

Michael Jordan wasn’t the only NBA legend behind Cincoro. He joined fellow team owners Jeanie Buss, Wes Edens, Emilia Fazzalari, and Wyc Grousbeck to launch the brand, bringing together an unusually high-profile ownership group with a shared vision for the ultra-premium tequila market. From the outset, Cincoro was positioned as a luxury sipping tequila, with sculptural bottles, extended aging, and a focus on limited-production añejo and extra añejo expressions. While the celebrity pedigree sparked early interest, the brand has since established itself as a recognizable name in the high-end tequila space.

Calirosa — Adam Levine & Behati Prinsloo

Rather than following a traditional aging program, Calirosa differentiates itself by finishing select expressions in California red wine barrels, giving the tequila both a distinctive appearance and an unexpected layer of complexity. Adam Levine and wife Behati Prinsloo’s involvement helped put the brand on the radar, but its unconventional approach to maturation is what continues to set it apart.

Lobos 1707 — LeBron James

LeBron James helped introduce Lobos 1707 to a global audience, positioning the brand firmly within the luxury lifestyle space. With an emphasis on premium presentation and barrel-finished expressions inspired by the solera method, Lobos has become a recognizable presence at high-profile events and hospitality venues, reflecting the growing intersection of sports, entertainment, and premium spirits.

Casamigos — George Clooney & Rande Gerber

Before Casamigos, celebrity tequila wasn’t really a category. George Clooney, Rande Gerber, and Mike Meldman changed that, transforming what began as a private label into one of the biggest spirits acquisitions in history. Today, Casamigos remains one of the world’s most recognizable tequila brands—not simply because of what’s in the bottle, but because it reshaped the business of celebrity spirits.

Photo Credit: Sophie Sahara

818 Tequila — Kendall Jenner

Whether celebrated or debated, 818 has become one of the defining celebrity tequila brands of its generation. Kendall Jenner’s entry into the category generated enormous attention from day one, and the brand has continued to expand through wide distribution and an increasingly recognizable portfolio of Blanco, Reposado, and Añejo expressions. Few celebrity tequilas have had a bigger cultural footprint over the past few years.

Pantalones Organic Tequila — Matthew & Camila McConaughey

Matthew and Camila McConaughey brought their trademark sense of humor to Pantalones, but beneath the playful branding is a serious commitment to organic tequila produced in Jalisco. As one of the newer arrivals in the celebrity tequila landscape, the brand has focused on approachable expressions designed to be enjoyed without overcomplicating the experience.

Villa One — Nick Jonas & John Varvatos

Created by Nick Jonas and designer John Varvatos, Villa One was conceived as a tequila that bridges luxury and accessibility. Produced in Jalisco under the guidance of master distiller Arturo Fuentes, the brand has become known for smooth, approachable expressions that appeal to everyone from first-time tequila drinkers to longtime fans of the category.

Dos Primos — Thomas Rhett

Inspired by family heritage and shared traditions, Dos Primos takes a more understated approach than many celebrity-backed spirits. The brand blends agave from both the Highlands and Lowlands of Jalisco, creating a lineup that emphasizes balance and versatility over novelty. It may not generate the same headlines as some of its competitors, but it has quietly carved out a place in the premium tequila conversation.

For more celebrity spirits coverage, see How Eva Longoria Created a Tequila Empire With Casa Del Sol.